Monday, September 28, 2009

Simple Psychology

A customer once said to me, "you really should ask people if they need a bag (for their books), rather than want a bag...it'll make them think."  I've been doing it ever since, and the results are somewhat amazing.  Hardly anyone has needed a bag.  However, this may change as summer is now gone, and we'll be moving into a season of dreary weather.
Posted by Jon Brock at 2:49 PM
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2 comments:

  1. AutumnOctober 2, 2009 at 11:45 AM

    I've been doing that for ages! I love the little pause they give before answering as they ask themselves if they do, indeed, NEED a bag. And you're right, they rarely do. Think about all the money we're saving the company to say nothing of the trees!

    ReplyDelete
  2. David KamesOctober 31, 2009 at 2:53 PM

    I always ask people "do you need a bag?" - 50% of them reckon they do. Many of them need bags for handbags....

    ReplyDelete

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