Wednesday, August 26, 2009

The Hire - "Ticker"

In 2001 and 2002, BMW utilized a rather remarkable marketing tool: make short films (8-10 minutes in length) that feature different BMW models. It might sound rather ridiculous, but these are some great films. Directors such as John Woo, Ang Lee, Guy Ritchie, and Tony Scott contributed to some very interesting driving-oriented shorts. There were a total of two seasons, with five episodes in the first, and three in the second. I think my favorite has to be "Ticker", which was directed by Joe Carnahan, and features cameos from Don Cheadle, Ray Liota, Robert Patrick, and a few other notable actors. I find it amazing that someone can package so much story into a nine minute film; there's politics, gun fights, ambushes, ethics, and so much more. See it for yourself and tell me what you think.

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